ROZIMAH ANWAR
THE CHOICE PROJECT
Selecting Hotel as the design programme for the choice project, a signature hotel experience designed based on a client profile is needed to be developed through the use of the human-centered design methods introduced by the company, FITCH. This project is a team work with three other interior design students.
THE RESEARCH
THE PITCH
The watercolour was a team effort and the layout helps to organise the sequence of the Pitch that the team have to present to FITCH. After looking deeper into the client’s profile as well as identifying the pain points and opportunities, each team member expanded the ideation of the different touchpoints.
Touchpoint 1: Everyone
Touchpoint 2 & 3: Ho Shu Qi
Touchpoint 4: Rozimah
Touchpoint 5: Denise Chua Yan Ling
Touchpoint 6: Eaint Su Wai
DELA JOURNEY MAP
The DELA matrix is a tool given and used by FITCH when approaching projects, and is applied as part of the process for developing a hotel experience.
TOUCHPOINT 4: HEALING SPACE
"Ladies only"
"Ladies only"